In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. However, the rise of digital technologies has transformed viewer preferences. To effectively engage with contemporary viewers, TV news outlets must adopt innovative advertising strategies that effectively integrate traditional television with digital

Mumbai's lifeline, the local train network, is more than just a mode of transport; it's a vibrant advertising platform. With millions commuting daily, these packed carriages offer businesses an unparalleled opportunity to reach their target consumers. From eye-catching posters to innovative strategies, advertisers are exploiting the Train Network A